Achieving economic benefits at local events: A case study of a local sport event

Author(s): Walo M, Bull A, & Green H


The aim of this study was to investigate the economic benefit of a small special event that operated within the existing resource capacity of a local economy. Specifically, the objectives of the study were to identify and evaluate the major direct and indirect economic benefits and costs that the NCUSA Games brought to, and imposed upon, the Lismore City Council area. Primary data were collected from participants and supporters, the NCUSA organizing committee, local businesses, local government, and sponsors. Secondary data were derived from financial records and media reports. Results of the research supported the hypothesis that revenue would be retained in the local area from the staging of the games. The research found that the efficient use of existing capacity and the cost-free provision of volunteer labor were features of local special events. The nature and impact of these two features require further investigation.

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