An examination of festival attendee’s behavior using SEM

Author(s): Kim YH, Kim M, Taylor J, & Ruetzler T



The purpose of this paper is to examine and clarify the relationships between perceived value, satisfaction, and behavioral intention in a small festival setting and applying a structural equation model (SEM).


This paper utilizes survey research and is designed to measure perceived value, satisfaction, and intention to revisit a small festival using SEM to test the hypotheses that: attendees' satisfaction can be predicted by perceived value; intention to revisit can be predicted by perceived value; and intention to revisit can be predicted by satisfaction.


Based on the sample of 424 participants, SEM confirms that all three hypotheses have a statistically significant relationship.

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