Author(s): Kim YH, Kim M, Taylor J, & Ruetzler T
The purpose of this paper is to examine and clarify the relationships between perceived value, satisfaction, and behavioral intention in a small festival setting and applying a structural equation model (SEM).
Design/methodology/approachThis paper utilizes survey research and is designed to measure perceived value, satisfaction, and intention to revisit a small festival using SEM to test the hypotheses that: attendees' satisfaction can be predicted by perceived value; intention to revisit can be predicted by perceived value; and intention to revisit can be predicted by satisfaction.
FindingsBased on the sample of 424 participants, SEM confirms that all three hypotheses have a statistically significant relationship.
Author(s): Gursoy D, Kim K, Uysal M
Author(s): Dwyer L, Mellor R, Mistilis N, Mules T
Author(s): Felsenstein D, Fleischer A
Author(s): Rao V
Author(s): Getz D
Author(s): Kim YH, Goh BK, & Yuan J
Author(s): Walo M, Bull A, & Green H
Author(s): Nicholson R E, & Pearce DG
Author(s): Getz D
Author(s): Petrick JF
Author(s): Crompton JL & McKay S L
Author(s): Getz, D.
Author(s): Formica S & Uysal M
Author(s): Horng JS, Su CS, So SIA
Author(s): Scheneider IE, Backman SJ
Author(s): Thrane C
Author(s): Getz D, Andersson T, Carlsen J
