Health behavior and health education: Theory, Research, and Practice (2nd edtn)

The first edition of Health Behavior and Health Education was a groundbreaking collection of chapters that provided an in-depth analyses of various health behavior theories relevant to health education. In this completely revised and updated second edition of Health Behavior and Health Education, the contributors offer the most current information on developments in health behavior in theory, research, and practice. Drawing from such fields as cognitive and organizational psychology, marketing, and communications, the authors explain the diverse factors affecting health behavior. They analyze a variety of health behavior theories and apply them to health promotion and education, exploring three levels of approach for influencing health behavior: the individual, interpersonal, and group or community levels. This revised edition includes information on the challenges of making health behavior theory relevant and useful in populations with varied sociodemographic and cultural backgrounds. The expanded second edition also explores how health promotion theory, research, and practice might advance in the face of increased globalization, new communication technologies, and health care reform. When the first edition of Health Behavior and Health Education was published in 1990, it was a groundbreaking collection providing an indepth analysis of a variety of theories of health behavior relevant to health education. In a single comprehensive volume, the book offers valuable insights into the factors that influence health behavior and provides guidance in designing practical intervention strategies.In this completely revised and updated second edition of Health Behavior and Health Education the contributors offer the most current information on developments in health behavior in theory, research, and practice. Drawing from such fields as cognitive and organizational psychology, marketing, and communications, the authors offer understanding about the diverse factors affectin